Underage Drinking: Distributor Efforts
Every year, Anheuser-Busch wholesalers work with local businesses and organizations to initiate alcohol awareness activities in communities nationwide. When it comes to preventing alcohol abuse, including drunk driving and underage drinking, Responsibility Matters. In 2007 alone, our wholesalers accomplished the following:

	Distributed more than 174,000 Family Talk About Drinking program materials -- to help parents prevent underage drinking. More than 5.1 million Family Talk materials have been distributed since 1990.
	Provided more than 7.3 million wristbands, 16,000 We I.D. Cards and 163,000 I.D. books (with color photographs of driver's licenses from all 50 states and Canada) to help servers and sellers of alcohol beverages effectively identify those patrons of legal purchase age and stop sales to minors. More than 67.3 million wristbands, more than 1.2 million We I.D. Cards and more than 1.8 million I.D. books have been distributed since 1990.
	Hosted 758 in-school presentations by speakers who educate and motivate young people to make smart choices and encourage respect for the law. More than 259,000 students attended these presentations in 2007. Wholesalers have hosted more than 9,000 in-school presentations since 1998 and more than 2.7 million students attended these presentations.
	Placed more than 39,000 advertisements in local newspapers, in-stadium signage, on billboards, Internet, radio and television to help prevent underage drinking.

Sources: A survey of all Anheuser-Busch wholesalers conducted in 2008 by Product Acceptance & Research and 2007 data from Anheuser-Busch wholesaler merchandise orders.