We at Anheuser-Busch oppose underage drinking, and we market our beers and related merchandise only to those who are of legal drinking age.

Our programs to help prevent underage drinking address the issue in many ways, such as helping parents talk with their children about drinking, assisting schools in building self-esteem in children and showing the problems of alcohol abuse, and assisting those who sell our products in spotting fake I.D.s and serving responsibly.

Our beer advertising is developed and placed according to strict industry guidelines and federal regulations to ensure that we reach out to an audience that is predominantly adult. Even on the Internet, whether it is our brand sites such as Budweiser.com, or this website itself, we ask visitors to verify that they are of legal drinking age. Click on the Advertising channel for more information.

Further, we agree with studies that indicate that parents are the primary influence on their children’s choices about drinking, and that’s why we’re committed to helping them with their enormous responsibility.