Every year, Anheuser-Busch wholesalers work with local businesses and organizations to initiate alcohol awareness activities in communities nationwide. When it comes to preventing alcohol abuse, including drunk driving and underage drinking, Responsibility Matters. In 2007 alone, our wholesalers accomplished the following:
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Wholesalers worked with more than 103,000 local community groups to promote alcohol awareness and education programs
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Implemented 1,192 Good Sport and Sound Attitude programs to
promote positive behavior among more than 83 million attendees of sporting events and festivals, and
music concerts and festivals.
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Sources: A survey of all Anheuser-Busch wholesalers conducted in 2008 by Product Acceptance & Research and 2007 data from Anheuser-Busch wholesaler merchandise orders. |
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