01. Our Policy
   02. Our Programs
   03. Distributor Efforts
   04. Issue Research
   05. Great Party Tips (pdf)

Years of research demonstrate that responsible drinking by adults who choose to drink can be part of a healthy lifestyle. We concur, and we agree as well that for some people the responsible decision is to never drink.

Over the past two decades, our country has taken great strides in preventing underage drinking and drunk driving. Surveys show that the vast majority of American adults who choose to drink do so responsibly and in moderation. These are facts to celebrate, and they are the impetus behind our “Responsibility Matters” campaign that not only recognizes the progress made – but that emphasizes that fighting abuse is everyone’s responsibility.