Designated Driver
Anheuser-Busch’s designated driver programs promote the use of designated drivers at bars, restaurants and home parties. Consumers typically receive free non-alcohol beverages or discounts on food from bars or restaurants in exchange for being named the designated driver in a group. “Alert Cab” fights drunk driving by providing bar and restaurant patrons who may have overindulged with a free or reduced-fare cab ride home, and Anheuser-Busch partners with the American Automobile Association on a similar program in some locations, for free tow rides home, called “Tow to Go.” For more information, visit www.designateddriver.com.

Here is an evaluation of our designated driver programs by outside sources.
Designated Driver Poll 2007

Boating Safety
This program, supported by the National Safe Boating Council, reminds boaters, water skiers and other water recreation enthusiasts to be responsible on the water in all activities. The program includes billboard and print advertisements, as well as consumer materials that offer tips on hypothermia, safety equipment, distress signals and responsible drinking.

Speakers Bureau
The members of the CA&E Speakers Bureau bring a message of responsibility and respect for the law to students around the nation, with the support of local distributors. Several members of the speakers bureau deal directly with safe driving issues. Click here for more information.