BACCHUS & GAMMA Peer Education Network
Anheuser-Busch is a leading supporter of this initiative, which focuses on peer education and promoting positive peer pressure. BACCHUS, founded in 1975, is the largest student organization in higher education today, and the oldest dedicated to peer prevention of alcohol abuse.

Check Into A Winning Life
Bob Anastas, the founder and former executive director of Students Against Drunk Driving (SADD), delivers a powerful presentation to high-school and college students. Motivational in spirit, the program offers parents and students a timely message on how young people can build key live skill and make responsible decisions about the challenges they face. This program is also available on video.

College Talk
This program is designed to help parents continue communicating openly and honestly with their children on the subject of drinking as students prepare for college and begin a life on their own. College Talk was developed by an advisory panel of authorities in the fields of education, family therapy, student health and wellness, alcohol treatment and social norms marketing and through conversations with parents and students.

Here is an evaluation of the College Talk program by outside sources.
College Talk Survey 2004 (PDF)

Courage to Care
Carolyn Cornelison uses her knowledge, personal experiences and personality to take a very realistic look at college drinking, taking responsibility, recognizing abuse and helping those with alcohol and drug-related problems in her program “Courage to Care.” Her presentation for college students will make them laugh and sometimes cry as she shares her college experiences as both a sorority member and athlete. Carolyn has traveled to hundreds of campuses and been a part of numerous Greek education, athletic department, and general campus health programs.

Designated Driver Programs
To help fight drunk driving, Anheuser-Busch wholesalers and local retailers in college communities across the country work together to promote the use of designated drivers. The concept employs common sense: when a group of friends visits a bar or restaurant, they select one individual who refrains from drinking on that occasion. In exchange for being named the designated driver, the individual typically receives free or reduced-price food and non-alcohol beverages. Wholesalers may provide a variety of support for these programs, including such things as promotional materials at bars and restaurants or funding to help offset the costs of university-supported designated driver initiatives.

National Collegiate Alcohol Awareness Week (NCAAW)
Anheuser-Busch is also a leading supporter of this nationwide initiative held in October that provides schools with a launching ground for year-round prevention efforts. This campaign helps promote responsible attitudes among university and college students across the United States.

NCAA Choices
The National Collegiate Athletic Association’s Choices grant-program is funded by a $2.75 million gift from Anheuser-Busch to support campus alcohol abuse prevention programs. It has been identified as a model alcohol education initiative in the NCAA Life Skills program.

Social Norms Promotional Materials
Anheuser-Busch offers a variety of materials that promote the social norms message that the majority of students are making responsible choices regarding alcohol. These materials include posters, table tents, paper cubes, backpacks, mouse pads, pens and more.

Tips for the University
This program for colleges, universities and student organizations provides information and intervention strategies for participants to address peers who may be abusing alcohol or consuming it illegally.