Every year, Anheuser-Busch wholesalers work with local businesses and organizations to initiate alcohol awareness activities in communities nationwide. When it comes to preventing alcohol abuse, including drunk driving and underage drinking, Responsibility Matters. In 2007 alone, our wholesalers accomplished the following:

	Participated in alcohol awareness and education programs with 579 colleges and universities. More than 662,000 students participated in these programs.
	Participated in National Collegiate Alcohol Awareness Week programs on 73 campuses.
	Distributed more than 78,000 College Talk program materials. More than 682,000 College Talk materials have been distributed since 2002.
	Provided We I.D. materials to servers and sellers in 199 college and university markets to help them effectively identify patrons of legal purchase age and stop sales to minors.
	Implemented college and university designated driver programs on 179 campuses.
	Placed more than 12,000 alcohol awareness and education social norms advertisements on college and university campuses.

Sources: A survey of all Anheuser-Busch wholesalers conducted in 2008 by Product Acceptance & Research and 2007 data from Anheuser-Busch wholesaler merchandise orders.