As the leading American brewer, Anheuser-Busch has a vested interest in the responsible consumption of its beers. No company benefits when its products are misused, something acknowledged by the company's thousands of employees who are raising children, living and working in this society and driving on the same highways as everyone else. Alcohol abuse, drunk driving and underage drinking are problems we would all like to see solved. Tackling these problems requires a team approach: one that involves parents, teachers, community organizations, law enforcement officials, the alcohol beverage industry, treatment and prevention authorities, and many others. Anheuser-Busch and its network of more than 600 independent beer wholesalers are committed members of this team through their awareness campaigns and educational initiatives, which include: National advertising campaigns (Responsibility Matters). More than two-dozen community-based programs that fight drunk driving and underage drinking and that promote responsible drinking among adults who choose to drink. Anheuser-Busch has been promoting moderation to its customers since the early 1900s. Anheuser-Busch began its Know When To Say When campaign in 1982 and was the first in the industry to bring responsibility messages to network television with its Know When To Say When commercials in 1985. Anheuser-Busch's newest campaign to fight alcohol abuse is Responsibility Matters. This latest alcohol awareness initiative reinforces and encourages the good practices of adults who exercise personal responsibility, designate a driver or call a cab, and talk to their children about underage drinking. With a financial commitment of more than $750 million since 1982 alone, Anheuser-Busch leads the alcohol beverage industry in the fight against alcohol abuse.