Wanna Go Home With Me Tonight? I'm the Designated Driver - Wanna Go Home With Me Tonight? I'm the Designated Driver is Budweiser's newest designated driver program. By playing on the double entendre tagline, adult consumers are encouraged in a fun way to designate a driver before going out for the evening. The program also includes promotions in bars and restaurants that award prizes to individuals who pledge to be a designated driver for their friends that evening.
According to a recent survey, more than 148 million American adults have been or used a designated driver. For more information about the survey, click here.
Designated Driver – Anheuser-Busch and its nationwide network of distributors implement numerous designated
driver programs in markets throughout the country that promote the use of designated drivers at bars, restaurants and
home parties. Consumers typically receive free non-alcohol beverages or discounts on food from bars or restaurants
in exchange for being named the designated driver in a group and refraining from drinking on that occasion.
Alert Cab – This program brings together local distributors, cab companies, and retail establishments to
provide free or reduced-fare cab rides to bar and restaurant patrons who need a safe ride home. More than 204,000
safe rides were provided by Anheuser-Busch distributors through cab and shuttle programs in 2008. More than 1.4 million
safe rides home have been provided since 1989.
Tow to Go – In some areas, Anheuser-Busch and its distributors partner with the American Automobile Association
(AAA) for its Tow To Go program, which provides a free tow to a driver who may have overindulged.
SoberRide™ – Anheuser-Busch and its Washington, D.C., area distributors support the Washington Regional
Alcohol Program (WRAP), a Washington-metropolitan alcohol-education group, to help the SoberRide™ program that offers
free cab-ride services to adults who may have had too much to drink. Since 1993, SoberRide™ has provided more than
41,000 free cab rides home to area residents, keeping potential drunk drivers off the road.
Scooter Programs – Sponsored by Anheuser-Busch and its distributors, are available in select markets. If an adult
needs a safe ride home, an independent representative rides a foldable scooter to meet the customer at his or her vehicle,
places the scooter in the trunk and drives that person home.
Boating Safety – This program, supported by the National Safe Boating Council, reminds boaters, water skiers and
other water recreation enthusiasts to be responsible on the water in all activities. The program includes consumer
materials that offer tips on hypothermia, safety equipment, distress signals and responsible drinking.
