As the leading American brewer, Anheuser-Busch's commitment to quality is and always will be our number one priority and a fundamental ingredient for our success. Beyond our commitment to quality, however, many things contribute to our success, including our leadership in efforts to promote alcohol awareness and education. That's why we have developed advertising, programs, and sponsorships that help promote the responsible consumption of our products and address problems such as underage drinking and drunk driving. In fact, Anheuser-Busch has been promoting the responsible use of its products since the early 1900's with its "Budweiser Means Moderation" ads.

First and foremost, we are governed by a voluntary Beer Institute Advertising and Marketing Code and by our own International Advertising and Marketing Code. Second, we were the first brewer to develop its own College Marketing Code and distribute it to colleges across the country.

Advertising Gauntlet
Ever wonder how an Anheuser-Busch advertisement is brought to life? Someone has an idea, but just how difficult is it for that idea to become an ad? Check out the gauntlet that an Anheuser-Busch ad idea must pass through before it becomes an ad and reaches the general public.

Alcohol Awareness Ad Campaign
Print, radio, television and Internet advertising has been an important part of Anheuser-Busch’s efforts to fight alcohol abuse and promote responsible drinking. Click here to view our current advertisements.